Our partnership
RB Leipzig and WURZENER are neighbours in the heart of Saxony. Only a few kilometres separate the Red Bull Arena from our production site in Wurzen, Germany, and it is precisely this regional proximity that makes our connection so special.
As a snack brand steeped in tradition, we want to work with the Bundesliga football team to show what our homeland is capable of – authentic, passionate and always a step ahead.
Common values & goals
What unites us is the ambition to constantly improve. While RB Leipzig fights for points on the pitch, we set standards in the development of our crispy snacks. Both brands stand for dynamism, innovative spirit and the courage to break new ground. In this partnership, we are pooling our energy to give fans and customers unforgettable moments of enjoyment and football experiences.
Innovation with substance
Breaking new ground – on the pitch and in product development. Modern, bold and always in tune with the times.
Passion that connects
Whether in the stadium or in production – we do our best every day to inspire people.
Regionally rooted
Saxony is our home – and the origin of quality, pride and cohesion.
Performance that counts
The highest demands on ourselves – for exciting games and enjoyable snack moments.
“The connection between RB Leipzig and WURZENER couldn’t be better: RB Leipzig is an outstanding advertisement for the region and embodies values such as ambition, passion and innovation, which we as a company also stand for. It has also been proved that people often consume our snacks while watching football. That’s why we want to inspire RBL fans with our fresh, modern appearance and are looking forward to a great partnership.”
“We are delighted with this new partnership, which will not only inspire the fans, but also fits in perfectly with our values. With WURZENER, we have gained a strong partner from the region who, like RB Leipzig, stands for professionalism and continuous development. We are now embarking on the next chapter together and look forward to numerous exciting projects.”
